Crosslake: Innovation and Optimization of Software Development and Delivery

It all started as a passion for improving the development of technologies, to produce higher quality products, while reducing the time to market and the cost of production. Russ Albright, CEO and Co-founder of Crosslake, was incredibly passionate about improving technology value -- through better architecture, development process, and organizational structure. Albright elaborates, “I had an opportunity to apply that to Windows 7 and reorganized Windows development practices and tools. It was successful and that gave me the motivation to found Crosslake and apply that same learning to other companies.”

Crosslake works with a variety of companies to improve their end-to-end software development process and IT operations. The goal is to help companies better understand customer requirements and quality aspects and improve how they are developing, architecting, testing, deploying, and supporting the products, regardless of whether the client is a commercial software or technology-enabled company. The key is to obtain and deliver good and measurable targeted business results. “We have seen the challenges CIOs face. We see that they are under a lot of pressure to drive down costs, but at the same time the pace of innovation is picking up speed. They need to bring their technology to market faster and it has to work.”

The foundation of Crosslake’s success is their focus on quality. Their quality strategy is to help companies see the concept of quality in a different light, in a holistic way—is the product fit for the purpose? Does it have the right features and do those features work the right way? That is the most fundamental aspect of quality. It needs to work the way people expect it to work and be delivered at a reasonable cost and with a reasonable time-to-market.